Challenge
- Help WaterH launch a successful Kickstarter campaign for a brand new tech product
Solution
- Our team collaborated with WaterH's marketing team to clarify the brands messaging strategy using the StoryBrand framework. Our controlling idea was to sell the idea of victory/winning the battle against the self. “I’m finally getting this hydration thing right!”
Result
- Kickstarter campaign goal met and exceeded by $93,000+ CAD
![](https://cdn.prod.website-files.com/5e56bb8fb79cdcfe3530d8f0/6462987da1057dbf5f1801c6_kickstarter-success-campaign.jpg)
![](https://cdn.prod.website-files.com/5e56bb8fb79cdcfe3530d8f0/6462997d166d88430f0db23f_waterh-website.png)
![](https://cdn.prod.website-files.com/5e56bb8fb79cdcfe3530d8f0/6462991d54fe3522967142ef_waterh-smart-waterbottle.jpg)
Highlights from WaterH's Messaging Playbook
![](https://cdn.prod.website-files.com/5e56bb8fb79cdcfe3530d8f0/64629223f42b09be295f34b3_waterh-storybrand-example.png)
![](https://cdn.prod.website-files.com/5e56bb8fb79cdcfe3530d8f0/64629253fe7a246a939c14bc_waterh-storybrand-example-oner-liner.png)
![](https://cdn.prod.website-files.com/5e56bb8fb79cdcfe3530d8f0/6462925ea57eeae14be3d04b_waterh-storybrand-example-the-guide.png)
![](https://cdn.prod.website-files.com/5e56bb8fb79cdcfe3530d8f0/6462926f27d042c25e1e2cce_authority_waterh-storybrand-example.png)