Tearfund Canada needed the help of a marketing agency to help them re-design their new website. Intrigued by the StoryBrand framework, Tearfund Canada hired us as their StoryBrand Consultant to clarify their donor and mission brand-scripts, then design and build them a custom WordPress website that reflected their new messaging.
Our team worked closely with Tearfund Canada to uncover their new donor and mission Brandscripts based on the StoryBrand marketing framework.
- 01. StoryBrand Messaging
- 02. StoryBrand website wireframe
- 03. StoryBrand custom design and development
As a result of their new messaging and website, Tearfund experienced a record year in online donations for their Giving Tuesday campaign in December of 2020.
"Online revenue continues to increase year over year." - Matthew Schroeder, Marketing Director Tearfund.ca